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Mar 21, 2015


Marketing for the First movie. We will need to market the movie to the general public. Any movie that was intended to be a blockbuster was marketed to an audience. Robin is the centerpiece of this film. I can easily market him since he's so well known. Other Teen Titans members may need a little support in their marketing campaigns. Cyborg can be marketed as a half man- half robot that is similar to Ironman without the riches. He is black and that can be used to get black people to watch a movie where three of the other Titans are white. Starfire is an alien, but should not be marketed as such. Instead, she should be marketed as a cute girl who wants to fight and free herself from her tormentors from Neptune. Looks of Starfire should come forward. Did you know she was a model in the 1980s comics?  Beast Boy can be marketed as a funny guy. Since his actor is well known, this will help some of his fans come see this movie. Raven can be marketed as a goth character. While some of you might think it's offensive, this marketing might be the best way to explain why she acts the way she does. Magic used by Raven can also be used to make her seem like a female Merlin. That's the heroes. Next we go into the marketing of the movie. Sony Films has a promotion department for its movies. Promotion dept and I will create an effective campaign across various media platforms. Film marketing will probably more than $35 million in its marketing budget. Opening weekend numbers need to be strong for my movie to earn profit for the studio. Different media forms will be used. Newspaper ads can be used to show Robin and the team. Big newspapers like the New York Post and Wall Street Journal should carry out ads. TV stations like CBS (making its own Supergirl series soon) and FOX can show cool ads for this film. Spot TV should be used for channels like G4 and TNT which have huge amounts of comic book fans watching. In their cases, we can mention names like Starfire and the Riddler and the fans will understand. Websites like comicbookmovie.com and comicvine.com can show pictorial ads of the movie. Theater trailers during popular movies will convince many viewers to watch the movie in theaters. Radio, magazine, comic book and billboard ads will definitely work. Promotion/ publicity will be done mainly through action figures. Fast food restaurants can put the action figures in their kids' meals. About the same time that trailers for "The Robin Quest" go into theaters, its movie studio will unveil an official web site for the movie. Robin quest's web site will allow people to view multiple versions of the trailer, watch behind-the-scenes interviews , download smart phone, play card and flash games based on the movie, chat in forums and pre-order tickets. Press junket will later be used in Los Angeles, London, Tokyo, Berlin, Rio de Janeiro and Sydney. Not all the actors will be present at each, but the creators will be. Weeks before this movie  opens, the promotions department will starts a publicity blitz. Bombarding the public will make them more likely to see it.  Movie marketers will plaster the sides of public transportation, run trailers on TV and the movie's stars will show up on Jimmy Fallon and other talk shows. Hopefully, this movie will succeed. Please give feedback by leaving a comment.

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