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Apr 21, 2015


Marketing for the Second Movie. We have to market this movie to the general public. Robin and Slade are the centerpiece of this movie. Both of them are well known to comics fans. Other Titans will be now known from the prequel film. Cyborg is marketed by name recognition from the prequel. Not much will be done to change his marketing scheme. Starfire will be marketed a little differently from the first movie I made. During Teen Titans, she falls in love with Robin. We can use that to our own advantage and market this aspect to those who ship Starfire and Robin. Beast Boy does not need to be marketed differently. He is good the way he is. Raven does not change much in marketing since she is not a big character here. Nothing changes in her case. That's the heros- not the 2 villains. Slade is the main antagonist in this flick. Here are two ways we'll market him. Perlman will play him and he is a famous actor who starred in a hit fantasy TV series and cult comic book. Fans of Ron Perlman  will flock to the theaters. Other reason is because of Slade's fame as Deathstroke the comics character. Slade is well known and was the basis for Deadpool of Marvel comics. Mr. Deathstroke could be in the Suicide Squad movie in 2016, but for my DCCU I would not have Slade be in a Squad film until he is a Titans villain. That's how we market Slade. Next bad guy is Puppet King. Puppet King benefits from being played by Matthew Broderick, the actor. Broderick was in Ferris Bueller's Day Off. Ferris Bueller fanatics will go to this movie. Then we have the marketing of the Teen Titans brand. Some might not want to go see it since they may think it's a sidekick film. But we won't market it that way. My movie will be marketed as teen heros fighting against villains their city's police force can't handle. It will emphasize on 4 of the characters being original non- sidekicks to a major hero. This would work to persuade the anti- sidekicks people.  Next we go into the marketing of the movie. Sony Films has a promotion department for its movies. Promotion dept and I will market across various media platforms. Film marketing will probably be more than $40 million in its marketing budget. Different media forms will be used. Newspaper ads can be used to show Robin and the team fighting Slade. Big newspapers like the New York Post and Wall Street Journal should carry out ads. TV stations like CBS,NBC and FOX can show cool ads for this film. Spot TV should be used for channels like G4 and TNT which have comics related TV shows or specials currently or in the future. Websites like comicbookmovie.com and comicvine.com can use visual advertising in the display of their web pages. Theater trailers during movies, like Ant- Men, Mad Max and Jurassic World will convince many viewers to watch the movie in theaters. Radio ads on top stations in the pop, rock, R&B, metal, hip hop, electronic, country and jazz stations will be aired. Magazines, like the Nerdist or Wired and comic books by DC could have ads for the movie. Billboard ads in large world cities will definitely work. Promotion/ publicity can be done through action figures. Fast food restaurants, can put the action figures in their kids' meals. About the same time that trailers for "Teen Titans" go into theaters, its movie studio will create an official website for the movie. Web site we create will allow people to view multiple versions of the trailer, watch behind-the-scenes interviews , download smart phone apps that relate to the film, play card and flash games based on the movie, have links to the movie's social media pages, chat in forums and pre-order tickets. Press junket will later be used in Los Angeles, London, Tokyo, Berlin, Rio de Janeiro, Sydney and Hanoi. The Hanoi press junket is important. Hanoi has never had an international movie junket before. We have a Vietnamese born actor in the movie and will employ him in the junket. Vietnam is a growing economy. Not all the actors will be present at each, but the directors, writers and producers will be. Weeks before this movie  opens, the promotions department will starts a publicity blitz.  Movie marketers will plaster the sides of public transportation, run highly watched TV trailers during the before work hours, primetime and late night and the movie's stars will show up on The Tonight Show, The Minority Report and other talk shows. Hopefully, this movie will succeed. Please give feedback by leaving a comment.

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