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Jun 14, 2015


Marketing for the Third movie in the Teen Titans series. I will discuss how we market this film. We will have to market this film to the general public. For this movie, the Titans and Terra are the centerpiece. Both of them are known to comics and cartoon fans. Robin will be marketed as the leader of the team. His time with Batman helped make him a formidable opponent. Cyborg is marketed by his fame he achieved through the prequel. Not much will be change in his marketing scheme, but he will have a more important part in the following flick. Starfire will be marketed the same way from the first 2 movies I made.Currently she loves Robin. We can market tWeb site we create will allow people to view multiple versions of the trailer, watch behind-the-scenes interviews , download smart phone apps that relate to the film, play card and flash games based on the movie, have links to the movie's social media pages, chat in forums and pre-order tickets. Press junket will later be used in Los Angeles, London, Tokyo, Berlin, Rio de Janeiro, Sydney and Hanoi. The Hanoi press junket is important. Hanoi has never had an international movie junket before. We have a Vietnamese born actor in the movie and will employ him in the junket. Vietnam is a growing economy. Not all the actors will be present at each, but the directors, writers and producers will be. Weeks before this movie  opens, the promotions department will starts a publicity blitz.  Movie marketers will plaster the sides of public transportation, run highly watched TV trailers during the before work hours, primetime and late night and the movie's stars will show up on The Tonight Show, The Minority Report and other talk shows. Hopefully, this movie will succeed. Please give feedback by leaving a comment. his aspect to those who ship Starfire and Robin.Beast Boy will have his marketing scheme changed. He is supposed to fall in love with Terra and that relationship can appeal to BBxTerra fans. Raven changes a little in marketing. She doesn't trust Terra because Terra doesn't work hard to control her powers but the half- demon does. Instead of being jealous, she wants to protect Beast Boy for most of this film. Overall, these heroes have some of their personalities changed when Terra comes in. Now the villains. Terra is an antagonist. Peyton List playing her is helpful as Disney fans will flock to see this beauty star. Slade is the other major antagonist in this flick. Here is the current way for this movie to market him. We will use his popularity from the last film to help market the bad guy. Cironellian chrysalis eater is another villain. As it is a monster, this will likely intrigue fans of superhero vs monster matchups. You will want to see the chrysalis eater if you are that type of guy. Police commissioner Jurdon is a supporting hero. Rob Riggle plays him and that can help Rob Riggle fans be swayed to see the film. Spy J is another character we can market. Korean Seo Knag Joon plays him and that can get South Korean audiences to boost the movie international profit. Overall, this is how we market the characters in this flick. Next we go into the marketing of Teen Titans brand.In this movie a team will get betrayed by someone they welcame with open arms. So this will appeal to people who like betrayal tales. Watching this film will unnerve those unfamiliar with the Titans.
 Then we get into the marketing of the movie itself. Sony Films and I will use its promotion department to advertise. We will use various media platforms. Film marketing will probably be more than $43 million in its marketing budget. Newspaper ads in the New York Post and Wall Street Journal can show the Titans and Terra with a giant image of Slade over them. TV stations like CBS,NBC, FOX and Disney Channel can show cool ads for this film. Spot TV should be used for channels like G4 and TNT to market to the comic fans niche. Websites like comicbookmovie.com and comicvine.com can use visual advertising in the display to market the film. Theater trailers during movies, like Moana, Suicide Squad, Fifty Shades Darker and Assasin's Creed will convince many viewers to watch the movie in theaters. Radio ads on top stations in the pop, rock, R&B, metal, hip hop, electronic, country and jazz will be aired. Magazines, like the Nerdist or Wired and comic books by DC will have Teen Titans II move ads. Billboard ads in giant cities will definitely work. Promotion/ publicity can be done through action figures of the characters in the film. Fast food restaurants will put the action figures in their  kids' meals. About the time that trailers for "Teen Titans II" go into theaters, Sony and Paramount will create an official website for the movie. Web site created will allow people to view multiple versions of the trailer, watch behind-the-scenes interviews , download smart phone apps that relate to the film, play flash games based on the movie, have links to the movie's social media pages, chat in forums and pre-order tickets. Apps will be released on Apple, Google Play, Windows and Blackberry. Games will include a game where you try to defeat Slade and another game where you play a virtual instrument to Puffy Ami Yumi songs. Also there will be a pool party before release. The cast will have it at a mansion in SoCal. Press junket will later be used in Los Angeles, London, Tokyo, Berlin, Rio de Janeiro, Sydney and Seoul. The Seoul press junket is a critical one. I will use that location since we have a South Korean actor in the film. Location of press junket will help market the movie to the East Asian market. Not all the actors will be present at each, but the directors and crew will be. Weeks before this movie  opens, the promotions department will do a publicity blitz.  Movie marketers will plaster the sides of public transportation, run highly watched TV trailers before work hours, in primetime and in  late night and the movie's stars will appear on The Tonight Show, The Minority Report and other comedy shows. Hopefully, Teen Titans II will succeed. Please give feedback by leaving a comment.

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