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Aug 20, 2015


Fourth Teen Titans movie marketing. Here I will tell about the marketing for the movie Teen Titans III. In this flick, the Teen Titans, Titans East and Brother Blood are starring with Cyborg as the focus. All of them are known to fans. So here's the marketing of this.  Robin will be marketed as the main leader. Dick Grayson is the leader of the main Teen Titans and is fine with Cyborg going off on his own to lead the Titans East. Cyborg is marketed as the main character. People will see this iconic black superhero. Starfire is shown the same way from the first 3 films. We can market her to those who ship Starfire and Robin.Beast Boy will have his marketing scheme the same as the first two flicks in the series. He is another regular guy in the Teen Titans. Raven is the same as Teen Titans I in marketing terms. Overall, the main Titans have some of their personalities changed when Cyborg leaves the team. Titans East and Wonder Girl/ Kid Flash are the next people. Aqualad is played by Dylan O' Brien. Casting works to our advantage. Dylan has 3.69 million twitter followers as of this date. Using the site he can get people to watch the movie since he stars in it. Other member is Bumblebee. She can be marketed  as a black woman who can shake up the status quo. Blacks will be more likely to see this since she is in it. Roy Harper being played by Ed Sheeran is also a boon. His popularity will help people see this film. Other Titan East members are Mas y Menos. They are funny Hispanics. Mas y Menos will then help bring in the comedy and Hispanic crowd. 2 other heroes are Wonder Girl and Kid Flash. Wonder Girl is very populart among DC fans. Similarity between Donna and Wonder Woman will bring in Wonder Woman fans as well. Kid Flash is the other teen superhero. Being Wally West, who is famous from the justice league and jlu cartoons helps. People who grew up in the 2000s will recognize him. I also will have Wally become the Flash when I insert the Crisis on Infinite Earths movie into my DCCU. So be prepared to see Wally West in Teen Titans III.  That's the heroes. Villains can also be marketed. Brother Blood is the main one. Matt Craven playing him will help the flick marketing. His popularity will be helpful as he is more popualar than likeable bad guys such as Mad Mod and the Brain. Female villain is Mother Mayhem. Lots of people like a good female antagonist to go up against the heroes. Mother Mayhem is one of them. Three hive students are also cool. Gizmo, Jinx and Mammoth are famous.. Crew can help market them. Jinx is a sly witch like girl. One site listed her as the 8th most popular Titans character so her presence helps. Gizmo is a fun tech guy. Nerds who like gizmo using villains will like this boy. Mammoth is the last of  the bad HIVE guys. Our film portrays him as a tough guy. Patrick Schwarzenegger playing him will also help people see it. Another villain is Steamroller used for hacking into Titans East. Being played by a wrestler will increase his marketing sway. Last villain is Constantin Kovar. Russian people may see it since a Russian is playing him. In the last few decades, Russia has emerged as a movie market.  Next we go into the marketing of the film. In this movie Cyborg will use his brains to become a leader of Titans East. Organizing his own team will enable him to be closer to his dreams of playing college football at a major university. Sony Films and I will advertise with the promotion dept. We will use various media platforms. Film marketing will probably have more than $46 million in its marketing budget. A web site that we create for the flick will allow people to view multiple versions of the trailer, watch behind-the-scenes interviews , download smart phone apps that relate to the film, play card and flash games based on the movie, have links to the movie's social media pages, chat in forums and pre-order tickets. Press junket will later be used in Los Angeles, London, Tokyo, Berlin, Rio de Janeiro and Sydney. Not all the actors will be present at each, but the director, writers and producers will be. Weeks before this movie opens in theaters, the promotions department will start a publicity blitz.  Movie marketers will plaster the sides of public transportation, run highly watched TV trailers during the before work hours, primetime and late night. Stars in Teen Titans III will show up on The Tonight Show, The Minority Report and other talk shows. Final characters in the movie can help market it. Barry Sanders is in the film. Casting will get NFL fans to see it in theaters.  Other casting is Hugh Laurie. People who liked House will see it since he was on the series. This is how we market the characters in this flick. Newspaper ads in the New York Post and Wall Street Journal can show the Titans and Titans with Blood on one side of the poster. TV stations like CBS,NBC, FOX and Disney Channel can show cool ads . Spot TV should be used for channels like G4 and TNT to market to the comic fans niche. Black TV channels like BET can also market this flick as having Cyborg, a black guy, as the main character. Websites like comicbookmovie.com and comicvine.com can use  advertising in the display to market the film. Theater trailers during movies, like Pirates of the Caribbean: Dead Men Tell No Tales, Wonder Woman, Furious 8, Avatar 2 and Star Wars Episode VIII
will convince many viewers to watch the movie in theaters. Radio ads on top stations in the pop, rock, R&B, metal, hip hop, electronic, country and jazz will be aired. Magazines, such as the Nerdist or Wired and comic books by DC will have Teen Titans III move ads. Billboard ads in giant cities will definitely work. Promotion/ publicity can be done through action figures of Cyborg, Robin and other  characters in the film. Fast food restaurants will put the action figures in their  kids' meals. About the time that trailers for "Teen Titans III" go into theaters, Sony and Paramount will create an official website for the movie soon.  Apps will be released on Apple, Google Play, Windows and Blackberry. Games will include a game where you try to defeat our flick's bad  guy and another game where you play football against the characters of Teen Titans III.   Hopefully, the movie will succeed. Please give feedback by leaving a comment.

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